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tools

We are firm believers in finding innovative new ways to serve our clients. Both independently and with our partner agencies at BR-ND People we are constantly looking for and developing new tools and methods that are useful, informative, and engaging.

Flex DesignGame

Originally developed by FLEXinnovation Lab in Holland, the Flex DesignGame is an effective NPD research tool in the form of an engaging, informal game. Over the course of a single session, designers and consumers work together to create tangible ideas and sketches by tapping simple starting opportunities and their own imaginations. For more information about the Flex DesignGame, please contact us via the contacts page.

Customized workshops and trainings

Cocoon can formulate and organize workshops or trainings on a wide number of topics. Cocoon workshops and trainings have been conducted on the subjects of NPD development, brand extension, innovation, brand story creation, co-operation with creative agencies, and many more. Cocoon workshops and trainings can take place as a part of a branding or design project or as stand-alone ideation sessions. For more information on our workshops, please contact us via the contacts page.

Pack Calculator

Designed as a method for brand professionals and designers to determine where their packaging is succeeding or failing versus the competition according to the values of the brand essence. The Pack Calculator creates a framework and process for rational judgment of these values without clutter from subjective opinions. For more information on the Pack Calculator, please contact us via the contacts page.

Feedback Calculator

The Feedback Calculator is a research tool whose main purpose is to gather, understand, and discuss consumers' opinions on a particular pack's graphic design. The Feedback Calculator neither relies on consumers' "likes" and "dislikes", nor on statistical generalizations but tries to process consumer insights based on focused objectives and criteria as defined by the brand owner and design team.  For more information on running the Feedback Calculator, please contact us via the contacts page.

Pack Equities Calculator

Discover how your packaging lives in consumers' minds
Packaging is the direct representation of the brand and its core values. In the 2D world of packaging, these values are conveyed through various graphical elements, including shape, colors, symbols, and text. Identifying which elements of your present packaging are most meaningful and strong in a consumer's consciousness is critical when considering how to approach a re-design or re-styling of the pack. For more information on running the Pack Equities Calculator, please contact us via the contacts page.