International design agency Cocoon Group recently developed a new visual brand identity for Bellinda, a Czech company specializing in production of underwear and hosiery.During this year-long project, Cocoon created a new logo, developed the logo manual and brand book, developed 2D and 3d label and pack designs, created the design of promotional materials, catalogs, and outdoor advertising.Fruitful cooperation between Cocoon Group and Bellinda continues as Bellinda expects to never stop growing with the help of cocoon!
Cocoon Speaks at Brand Activity
08-Jun-09 17:43
On May 21, Douglas Kaufman, Head of Strategy at Cocoon, gave an hourlong presentation to branding professionals from across a wide array of categories at the prestigious ‘Brand Activity’ event in Bucharest. His presentation, entitled ‘Branding in Recession: A survival guide’ was extremely well received and went to the heart of what brands need to focus on in this tough economic climate. We are currently working on creating a workshop out of this presentation to run with our clients. If you are interested in seeing this presentation or having a workshop with your team on this subject, please contact Douglas at D.Kaufman@cocoon-agency.com
Syba...the Art of Packaging
28-Apr-09 10:22
On April 17, Douglas Kaufman and Vedrana Ajdin presented at the Art of Packaging conference given jointly by Syba and the Dutch Embassy. In addition to presenting at the event, Douglas also moderated the day. Douglas presented ‘5 Steps to consider before you begin your packaging design’ which covered the topic of making sure you have a proper brand identity before you brief your creatives, while Vedrana focused her presentation on ‘Adding Value through packaging design’ and showed some amazing case studies and tools which can save clients money and help spur sales growth. Among the guests at the event was the Dutch Ambassador to the Czech Republic, Jan Lucas van Hoorn, who was there to promote cooperation between Dutch and Czech companies through innovation and great design. All in all, a great day where we met some amazing designers from both the Czech Republic and the Netherlands.
Igor Volgin’s Master Class
28-Apr-09 10:21
Focusing on whether development of great brand identities are driven by creativity or craft, Cocoon Moscow’s creative director Igor Volgin on April 13 presented to marketing and advertising students at the prestigious Moscow school. The class was divided between theory as well as practical exercises in analyzing and developing packaging to optimize brand identity effectiveness. In all, the students were very impressed with the day’s activities, citing the practical knowledge and exercises as being the extremely helpful.
BagBier Golden. German character and Russian roots.
21-Oct-09 08:59
International branding agency Cocoon - brand advice and design solutions developed at the request of the company SUN InBev, the second in sales volume brewing company in Russia, a label design of a new beer in the "BagBier" family - "BagBier Golden». The production of the new beer is launched and it already appeared in the spring on the markets of Siberia, the Far East and the Urals, and now it can be bought on the european part of Russia. The task of the agency was to create a label design that meets the current positioning, emphasizes the perfect golden color of the drink and its belonging to the family of the original «BagBier». In contrast to the brown plastic bottles of the original "BagBier", 1,5 l and 2l bottles of "Golden BagBier" are conceived as completely transparent, making it especially attractive in light of the sun. The label on a bottle was supposed to be eye- catching providing the product to stand out on the shelf. The label "BagBier Golden" focuses on «German character of the brand" and meets the expectations of the target audience offering the opportunity to buy beer of excellent quality at a reasonable price. Short: International branding agency Cocoon - brand advice and design solutions (www.cocoon-agency.com) developed at the request of the company SUN InBev, the second in sales volume brewing company in Russia, a label design of a new beer in the "BagBier" family - "BagBier Golden».
Cocoon Moscow has New headquarters in Uspensky per.
29-May-09 16:17
Dear friends, We have grown so we’re moving to a lovely office in a quiet center of Moscow located at the address: Uspensky per 3, bld.4, Moscow, 127006. which will provide us better working arrangements . Our new telephone number: t/f: +7 (495) 781 82 32 Please, update the address and the telephone number in your contact lists. Email addresses will remain unchanged. We’re looking forward to see you in our new headquarters! Sincerely, Cocoon Moscow
La Fantana's new look
26-Mar-09 17:47
The La Fantana brand stands for more than just water! This brand stands for prompt delivery, trustfulness, quality service, and a friendly attitude toward customers. The new Visual ID of a water butterfly, designed by our Romanian office, carries all of those attributes and also gives the brand a some personality and a positive touch.
New Pack for Joe Bro
26-Mar-09 17:47
The new packaging design features the brand mascot, Joe Bro, interacting with and encouraging consumers with fun activities. Further, communication on the pack was supported with a dedicated TV commercial and other modern communications (ie. The internet) in order to reach its target audience of 11 to 14 year old Romanian children.
We've moved!
26-Mar-09 17:47
Cocoon has recently moved into our new offices with Flex/Cocoon, Silk, and Silk Mockups. This move reflects the tremendous growth we’ve had over the last few years. We’re still moving it and getting settled, but we will be sure to figure out a reason to get everyone to come and visit as soon as we do.
New Logo for Riga
26-Mar-09 17:47
In the months of October and November, Douglas traveled to Riga where he was invited by the Riga City Council to consult on the visual identity of the city. In this capacity he was a ‘visiting expert’, conducting workshops and advising the City Council on selecting a new logo from several which were submitted in a country-wide competition. It seems this project will continue through 2009, so we will try to keep everyone updated on the progress of our chilly neighbor to the north.
Awards for Cocoon
26-Mar-09 17:47
The Petra Slims packaging was recognized in the prestigious Obal Roku (Packaging of the Year) awards in the Czech Republic. This decidedly feminine brand was intended as an accessory and presented several unique challenges and opportunities for innovative use of materials and structural design. We congratulate the team on this recognition! Also winning an award was Orion Draze for best use of materials (submitted by the printer, OTK Group). Cocoon created this design and advised on print techniques and materials. We congratulate OTK as well.
We are looking for packaging designers
26-Mar-09 17:47
in our growing Prague office. Min 2- 3 years experience. If you have the talent and you are also a team player, we have a job for you. Do send your resume and a preview of your best design works to Geffrey Chan at g.chan@cocoon-agency.com
New cool Hello juices
26-Mar-09 17:47
There’s a new range of Hello juices out in the market. They look fresh, straight out from the orchids. Check them out your local stalls today.
End of year Successes
26-Mar-09 17:47
To end the year on a positive note, Cocoon is pleased to announce a number of new partnerships as well as the extension of several others. Projects for new clients Bellinda (hosiery) and Eta (home appliances) are underway in the Czech Republic as well as new projects for Coca Cola in Russia and P&G on a regional level. We see these new projects from our existing clients as proof positive that our methods and our creative work are appreciated and that we are, indeed, helping our clients grow their brands.
Cocoon Moscow is best
26-Mar-09 17:47
Bonaqua Viva’s outdoor advertising campaign is being featured in the July issue of Reklama’s ‘Best 10’ list of outdoor advertising campaigns. As the name implies, this list features the best new outdoor campaigns in and around Moscow and Russia. The campaign features Visual Identity work which was conceived, developed, and executed by the Cocoon Moscow team. Nice work guys!
7 Steps to a better brand identity
26-Mar-09 17:47
7 Steps to a Better Brand Identity focuses on the need for creative agencies to collaborate more in the creation of brands and puts forward a process designed to get the best work from creative agencies. The presentation was first given in Stockholm at Marcus Evans’ Visual Identity Design conference in late September. Douglas later gave the presentation in the prestigious Strategic Branding Forum in Bucharest. Based on the response from this, he has been invited to Riga to give this presentation and conduct a workshop at their seminar entitled The Visual Identity.
Newest Uncover event
26-Mar-09 17:47
Every so often, Cocoon holds an event which we call Uncover as a forum to learn new things and share ideas in a casual setting. To these events, we invite a range of guests including our own team, friends, and clients. Some may recall that in the past, we have had Jean Noel Kapferer speak about the future of strategic branding. We also had Vincenzo Ciummo of PRS International give a very interesting presentation on the latest eye-tracking technologies. On the morning of October 24, Ivo Grupping of BR-ND People will pay us a visit to demonstrate new techniques and methodologies in the science (art) of brand naming. This will be a breakfast session which will run from 9am to 11am. The final location is to be decided. If anyone would like more information on this event or an invitation, contact Douglas Kaufman.
Certificates of achievement from P&G
26-Mar-09 17:47
P&G awarded the Cocoon project team with trophies and certificates of achievement for their work in creating the Comet brand which was launched in Russia earlier this year. The awards cap over 4 years of work in helping to conceptualize, develop, and execute this new offer on the market which promises to become one of P&G’s leading housecare brands in the region. Congratulations to the team!