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services
Cocoon offers a wide array of services and tools for building, activating, and maintaining strong brands. From inception to execution, our services cover every step of the brand creation process. For a closer look at the tools we use to perform some of these services, please check in the 'work' section of our website.Packaging Design
Cocoon considers the package to be the true face of the brand. The one item that should most accurately portray the brand values and sell the product. Cocoon specializes in both 2D and 3D packaging design. Both in-house and through the combined effort of our subsidiaries, FLEX/Cocoon and Silk, we can take a packaging project from initial inception straight through to print management and production.Brand Identity
Cocoon creates the brand equities and elements and defines how they will behave in the real world through chosen communication avenues. The culmination of this work and its most tangible output is the Brand Book - an essential reference for employees or anyone that comes into contact with your brand.Corporate Design
Corporate design is a vital tool for connecting with and helping your audience (internal and external) understand the positioning of your brand. Cocoon takes a strategic approach to creating corporate identity systems that convey the correct message to viewers.In Store
We treat in-store materials as an integral part of the brand, not simply an afterthought. Much like the package, POS materials do their job at the most crucial moment when the consumer is making the decision to buy or not to buy. Using our own resources and those of our subsidiaries, FLEX/cocoon and Silk, we guide the creation of in-store materials from conception to execution.Brand Audit
Every once in a while, it makes sense to review all the elements of your communication to determine your brand is maintaining the message envisioned by its creators. Cocoon's design experts and strategists lead this process in an objective, unbiased manner presenting a report outlining steps and actions which are needed to ensure that your brand is functioning as effectively as it can over the long-term.Brand Activation Process
The greatest brand identity and positioning in the world is of no use if it never takes advantage of its strengths. Brand activation is a process for discovering innovative ways to bring the brand to life in a variety of platforms, both externally (NPD, Extension, communication, promotions) and internally (office design, motivational programs, brand book launch). These projects seek to gain insight from the groups of people with the most to offer (consumers, marketers, logistical experts) to develop focused, actionable initiatives that keep the brand 'alive' and 'on message'.Brand Strategy
Brand Essence, Brand Story, Brand Positioning. The glossary of strategies and models used in marketing today is as wide and varied as the consultancies and clients using them. Cocoon is proficient at a number of brand models, and can create a strategy for your brand 'from scratch' using key metrics that will help you plot a course for future growth, or within the brand model your company currently uses. While the process and models may vary from project, the results are always the same; clear definition of the brand with a focus on future growth and organization of brand communication and portfolio.Facilitation
As part of our commitment to building long-lasting relationships with the brands and brand owners we work with, Cocoon facilitates brainstorms and interactive meetings for clients utilizing their given scenario or any number of our own. We make it a point to keep these meetings engaging and varied while always keeping the overall objective in mind. Cocoon also does a great deal of consulting work for clients, participating in client meetings, workshops, and brainstorms, competitive market reports, motivational presentations, and other services we like to call 'brand advice.'Research
Cocoon offers its own tools for conducting packaging and brand research. We also can provide support and advice in formulating and analyzing research projects with outside research firms for our clients.Mock-Up Production
Cocoon is able to create all forms of mock-ups and prototypes using the latest technologies and our own technical skill. A wide variety of materials and print techniques can be utilized for the most realistic mock-ups available in this region.Cooperative
With the cooperation of our BR-ND people partners, we also provide retail and environmental branding services and naming services. Our partners in BR-ND people also provide us with access to additional research tools and methods that may be interesting for your brand or project.